Italian streetwear label rooted in underground hip-hop, known for bold graphics and a signature snake logo.
ORIGIN
Italy
PRICE TIER
contemporary
Founded in Rome in 2006 by multi-platinum rapper Noyz Narcos and his partner Andrew, Propaganda emerged from the Italian underground music and skate scenes. Originally a network of artists and event producers, the label has evolved into a cornerstone of Italian streetwear. The brand’s aesthetic is defined by its unapologetic connection to street culture, characterized by bold graphics, oversized silhouettes, and the unmistakable "Snake Logo" designed by Roman artist Scarful.