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prosto

Polish streetwear brand rooted in hip-hop culture, known for its bold graphics and durable everyday apparel.

ORIGIN

Poland

PRICE TIER

mid

SPECIALIZATION

UNISEX

Founded in 1999 in Warsaw by Polish rapper Wojciech "Sokół" Sosnowski, Prosto began as a hip-hop record label before expanding into a full-fledged streetwear brand in 2003. Deeply embedded in Eastern Europe's urban music scene, the brand was created to offer authentic, high-quality apparel that reflects the energy and attitude of the streets. Sokół’s background as a pioneering figure in Polish hip-hop directly informs Prosto’s bold, unapologetic aesthetic and its enduring connection to youth culture.

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