prosto

Founded in 1999 in Warsaw by Polish rapper Wojciech "Sokół" Sosnowski, Prosto began as a hip-hop record label before expanding into a full-fledged streetwear brand in 2003. Deeply embedded in Eastern Europe's urban music scene, the brand was created to offer authentic, high-quality apparel that reflects the energy and attitude of the streets. Sokół’s background as a pioneering figure in Polish hip-hop directly informs Prosto’s bold, unapologetic aesthetic and its enduring connection to youth culture.

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