French- and Georgian-led label creating universal, high-end clothing with a focus on detailed, modern wardrobe basics.
ORIGIN
France
PRICE TIER
contemporary
Protémoa is a fashion brand that was founded in 2023 by two friends with the goal of creating the perfect pair of jeans. The brand's name was inspired by the song "Protège-moi" by the British band Placebo. With a team based in both Georgia and France, Protémoa offers a global perspective on modern fashion. The brand's mission is to create a dream wardrobe for the contemporary fashion enthusiast, with pieces that are designed to suit any mood or occasion. Protémoa's collections feature high-end, universal clothing with unique details, including jeans, cardigans, hoodies, and t-shirts. The brand has been noted for its minimalist and futuristic aesthetic, with versatile knits and convertible silhouettes. Protémoa has a US-registered main company, Brands Future LLC, with a subsidiary in Tbilisi, Georgia. The brand has actively promoted itself through social media and has held a pop-up event in Paris.