prps

Launched in 2002 by former Nike designer Donwan Harrell, PRPS (an abbreviation of "Purpose") was instrumental in introducing Japanese luxury denim to the American market. The New York-based brand quickly gained a cult following for its meticulously crafted jeans, which were made in Japan from Zimbabwean cotton on vintage shuttle looms. Harrell’s design philosophy was rooted in authenticity and a deep appreciation for vintage workwear, resulting in jeans known for their durability, intricate details, and artfully distressed, lived-in washes. The brand's motto, “Bruised, Never Broken,” reflects this commitment to resilient, character-rich garments.

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