New York-based brand that pioneered the American luxury market for Japanese selvedge denim.
ORIGIN
USA
PRICE TIER
luxury
Launched in 2002 by former Nike designer Donwan Harrell, PRPS (an abbreviation of "Purpose") was instrumental in introducing Japanese luxury denim to the American market. The New York-based brand quickly gained a cult following for its meticulously crafted jeans, which were made in Japan from Zimbabwean cotton on vintage shuttle looms. Harrell’s design philosophy was rooted in authenticity and a deep appreciation for vintage workwear, resulting in jeans known for their durability, intricate details, and artfully distressed, lived-in washes. The brand's motto, “Bruised, Never Broken,” reflects this commitment to resilient, character-rich garments.