Singaporean skincare brand offering potent, multi-active formulas designed for accessibility and visible results.
ORIGIN
Singapore
PRICE TIER
contemporary
Launched in March 2020, PSA Skin is the accessible sister brand to the luxury Singaporean company, Allies of Skin. Founder Nicolas Travis, who has a background in biomedical and pharmaceutical science, was inspired to create the line after realizing that many consumers, including beauty retail staff, were priced out of premium skincare. PSA—which stands for Purposeful Skincare by Allies—was born from his belief that effective, science-backed skincare should be available to everyone. The brand is known for its vibrant, straightforward packaging that clearly numbers the steps in a routine, demystifying the process for skincare newcomers and ingredient-savvy “skintellectuals” alike.