psd
American underwear brand known for its bold, graphic-heavy boxer briefs and deep ties to sports culture.
ORIGIN
United States
PRICE TIER
affordable
PSD Underwear was founded in 2007 in upstate New York by brothers Curt and Ryan Flaitz, who famously launched the brand by touring the country in a black RV. The brand quickly gained traction after NFL player Stevie Johnson flashed the PSD logo during a touchdown celebration, cementing its deep ties to sports and streetwear culture. Known for its bold, graphic-heavy aesthetic, PSD transforms everyday basics into a canvas for vibrant prints, pop-culture collaborations, and athletic-inspired designs.
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