Vegan beauty brand known for its signature PHreckles kit and natural, sun-kissed cosmetic approach.
ORIGIN
United States
PRICE TIER
premium
Founded in 2019 by Brooke Hanmer in Los Angeles, Pseudo Labs is an independent beauty brand that specializes in creating natural-looking, sun-kissed complexions. The brand was born from Hanmer’s childhood fascination with her mother’s freckles and a serendipitous makeup accident with a dried-out mascara wand, which inspired her to develop a dedicated faux-freckle cosmetic.