Australian genderless streetwear label known for its premium fabrics, boxy silhouettes, and locally crafted slow-fashion approach.
ORIGIN
Australia
PRICE TIER
contemporary
Founded in Sydney by graphic designer Wesley Chiang, Pseushi is a genderless streetwear label that bridges the gap between high design and everyday wear. Originally starting as a creative outlet called Pseudonym Store, the brand has evolved into a slow-fashion staple favored by local artists and musicians. Chiang’s background in industrial and graphic design informs the brand's intentional approach to storytelling and product development, resulting in garments designed to be worn-in and aged beautifully over time.