New York-founded menswear brand known for its rebellious bunny-and-crossbones logo and premium Pima cotton polo shirts.
ORIGIN
USA
PRICE TIER
premium
Founded in 2005 by English tie designer Robert Godley and his partner Robert Goldman, Psycho Bunny began in New York with a mission to create the perfect polo. The brand quickly became distinguished by its audacious logo—a rabbit skull with crossbones—which subverts classic preppy style with a mischievous edge. This emblem, requiring 4,000 stitches to create, embodies the brand’s blend of refined English tailoring and bold American design. The core of the collection is its polo shirts, crafted from luxurious Peruvian Pima cotton and finished with signature details like mother-of-pearl buttons.