Munich-based record label and design studio known for its graphic-led apparel that channels a playful, cross-disciplinary approach to music and culture.
ORIGIN
Germany
PRICE TIER
contemporary
SPECIALIZATION
UNISEX
Founded in Munich in 2012 by DJs Valentino Betz and Marvin Schuhmann, Public Possession began as a multi-faceted platform to explore their shared interests in music, graphic design, and community events. Initially a record label, it expanded in 2013 to include a physical and online shop that quickly became a community hub for like-minded individuals. The brand’s visual identity is defined by a humorous, confident, and often ironic graphic style applied to its apparel, which includes T-shirts, hoodies, and accessories.
A comprehensive profile of founders Valentino Betz and Marvin Schuhmann, exploring the brand's evolution from a DJ duo to a multifaceted platform encompassing a record label, physical store, and design studio.
An interview with the founders discussing the brand's 10-year journey, their expansion into garment production in Portugal, and the philosophy behind their 'World of Wisdom' book project.
A feature highlighting the brand's collaboration with Carhartt WIP's 'Relevant Parties' series, detailing their vision of Public Possession as a cultural hub for music, art, and clothing.
A deep dive into the brand's origins as a record label and shop in Munich, examining how personal relationships and a distinct visual identity shaped their growth in the indie scene.