Italian luxury house renowned for its kaleidoscopic, geometric prints and a modern, resort-focused approach to dressing.
ORIGIN
Italy
PRICE TIER
luxury
Founded by Marquis Emilio Pucci in 1947, the Italian fashion house is celebrated for its exuberant and geometric prints that defined a new wave of resort-ready elegance. An aristocrat and avid sportsman, Pucci translated his dynamic lifestyle into fashion, creating fluid garments from innovative stretch silks and lightweight jerseys that offered women unprecedented freedom of movement. Initially gaining fame for his skiwear and Capri pants from his first boutique on the Isle of Capri, the brand became a symbol of the international jet set in the 1960s, favored by icons like Marilyn Monroe and Jacqueline Kennedy Onassis. The house's signature is its vibrant, swirling patterns inspired by Mediterranean landscapes and abstract motifs, each print often signed with the founder's name, 'Emilio.'