German sportswear giant known for its iconic Formstrip, bridging athletic performance with deep-rooted streetwear credibility.
ORIGIN
Germany
PRICE TIER
premium
Founded in 1948 in Herzogenaurach, Germany, by Rudolf Dassler, Puma emerged from a family business split that also created Adidas. This foundational rivalry fueled a drive for performance innovation, establishing Puma's legacy on the track, football pitch, and basketball court. The brand quickly became synonymous with speed and athletic prowess, famously worn by legends like Pelé and Walt "Clyde" Frazier, for whom the iconic Puma Suede-based "Clyde" was created in 1973. This shoe cemented the brand's crossover from sports to nascent streetwear and hip-hop culture, defining its dual identity for decades to come.