German sportswear icon's premium line, known for its fashion-forward collaborations with influential designers and cultural figures.
ORIGIN
Germany
PRICE TIER
premium
Puma Select is the premium, fashion-focused tier of the historic German sportswear brand Puma, which was founded by Rudolf Dassler in 1948. Positioned at the intersection of sport and high-end streetwear, Puma Select elevates the main brand’s athletic heritage through exclusive collaborations with leading designers, artists, and cultural tastemakers. This line reimagines classic Puma silhouettes and introduces new, avant-garde designs, moving beyond performance wear to capture a style-driven audience. Notable partnerships have included work with Rihanna (Fenty), A$AP Rocky, Jil Sander, Skepta, and KidSuper, each collection infusing a unique creative perspective into Puma’s archive.