puma x ferrari
A long-standing collaboration merging German sportswear design with Italian motorsport and luxury automotive heritage.
ORIGIN
Germany
PRICE TIER
premium
SPECIALIZATION
MEN
The partnership between Puma and Scuderia Ferrari, which began in 2005, translates the adrenaline of the Formula 1 racetrack into performance-driven sportswear and lifestyle collections. For two decades, this collaboration has blended Puma's expertise in athletic apparel with Ferrari's iconic design language and racing DNA, creating products for both the track and the street. The collections include footwear, apparel, and accessories that feature Ferrari's signature “Rosso Corsa” red and the iconic Prancing Horse shield. Key products range from performance racewear for the Scuderia Ferrari HP team to streetwear-inspired items like oversized tracksuits, vintage-style jackets, and the popular Speedcat sneakers, which have a silhouette inspired by driving shoes.
Featured Items
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Behind the scenes: How Ferrari, Puma designed latest apparel collection
An in-depth interview with Puma's design and product leads, Marco Messina and Tim Bezemer, detailing the creative process, design ethos, and inspiration behind the Puma x Ferrari collections, including how they translate Ferrari's racing heritage into modern streetwear.
PUMA and Scuderia Ferrari Launch "A New Era"
Announcing the Spring/Summer 2024 collection, this press release details a creative shift for the collaboration, introducing new color palettes and a refined aesthetic with muted logos to signal an evolution of the partnership.
PUMA AND SCUDERIA FERRARI PRESENT A CAMOUFLAGE INSPIRED COLLECTION
This piece introduces the 'Masters of Camouflage' collection, a notable collaboration inspired by the world of car prototypes. It highlights the fusion of automotive design culture with fashion through unique camo patterns.
PUMA renews and strengthens its partnership with Ferrari
This article announces the multi-year extension of the partnership, with quotes from the CEOs of both Puma and Ferrari on the enduring relationship and future vision for the collaboration, which first began in 2005.