A collaboration with stylist June Ambrose, merging elevated streetwear and performance design inspired by women's basketball.
ORIGIN
Germany
PRICE TIER
premium
SPECIALIZATION
WOMEN
PUMA x June Ambrose is a collaborative line with the award-winning creative director and stylist, who joined PUMA in 2020 as the creative director for its women's basketball category. Ambrose, a culture-shifting force known for styling hip-hop legends like Missy Elliott and Jay-Z, brought her signature blend of high fashion and street sensibility to the sportswear giant. The partnership debuted with the "High Court" collection, PUMA's first-ever women's basketball apparel line, designed to empower women on and off the court. This was followed by the co-branded "Keeping Score" collection in 2023, a 20-piece line celebrating Ambrose's career and encouraging women to track their own achievements.

This article discusses June Ambrose's departure from Puma and reflects on her significant impact as creative director, where she elevated the brand's women's basketball line by merging performance wear with a high-fashion aesthetic.

This official press release announces the launch of 'Keeping Score,' the first co-branded collection from PUMA and June Ambrose, detailing the inspiration behind the 20-piece collection that celebrates women's empowerment and personal victories.

Ahead of Puma's 'Futrograde' NYFW show, June Ambrose discusses her creative process, the vision for her first co-branded line with the label, and her goal of elevating the brand's fashion-forward identity.

In this in-depth interview, June Ambrose details her hands-on approach as creative director and the launch of her debut 'High Court' collection, explaining the inspiration and design philosophy behind the basketball-inspired pieces.

This article announces June Ambrose's appointment as creative director for Puma, exploring how her legendary career in styling hip-hop icons and bridging streetwear with luxury fashion informed the vision for this major partnership.