puma x lemlem
A collaboration merging PUMA's performance sportswear with Lemlem's Ethiopian, artisan-driven resort wear.
ORIGIN
Ethiopia
PRICE TIER
premium
SPECIALIZATION
WOMEN
The PUMA x Lemlem collection is a partnership between the global sportswear giant and Lemlem, the artisan-driven fashion brand founded in 2007 by Ethiopian supermodel Liya Kebede. Kebede started the brand after a trip to her native country where she saw that traditional weavers were losing their livelihoods. Meaning “to bloom” in Amharic, Lemlem was created to preserve the ancient craft of hand-weaving while providing sustainable jobs and economic opportunities for artisans in Africa, particularly women.
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INTRODUCING THE DEBUT PUMA X LEMLEM COLLECTION
This is the official press release from PUMA announcing the launch of its first collection with Lemlem. It quotes both PUMA's leadership and Lemlem founder Liya Kebede on the shared vision behind the performance-focused, sustainably-minded collaboration.
African legend: Liya Kebede
This interview with Liya Kebede explores the founding story of Lemlem, her connection to Ethiopia, and her mission to preserve the country's traditional weaving art. It provides deep insight into the brand's heritage and purpose.
GLAMOUR Exclusive with Liya Kebede on the lemlem x H&M collection
In this exclusive Q&A, founder Liya Kebede discusses the motivation for starting Lemlem and her approach to major brand collaborations. Although focused on the H&M partnership, it reveals her core design and leadership vision.
The unstoppable Liya Kebede and her ethical brand Lemlem
This in-depth profile from the Financial Times details Liya Kebede's journey as a model and entrepreneur. It covers the founding of Lemlem as a self-funded, ethical brand designed to promote artisanal skills and create employment in Africa.
lemlem's story, values and mission
This is the official founder's story from the brand's own website. It outlines the mission to preserve the art of weaving in Ethiopia and break the cycle of poverty by employing traditional artisans to create modern, comfortable clothing.