A sportswear collaboration merging Puma's athletic heritage with Palomo Spain's gender-fluid, 70s-inspired romantic design.
ORIGIN
Spain
PRICE TIER
contemporary
Puma x Palomo Spain is an ongoing collaboration between the German sportswear giant and the Spanish designer Alejandro Gómez Palomo, who founded his label in 2015. The partnership debuted in 2022, uniting Puma's technical manufacturing with Palomo's flamboyant, gender-fluid design philosophy. Inspired by the glamorous off-field lives of 1970s football stars like Johan Cruyff, the initial collection established the collaboration's core identity: a retro-infused, couture-leaning take on sportswear. Subsequent collections have explored themes like 60s and 70s surf culture and 80s roller disco, consistently celebrating queer identities and self-expression.