A collaboration merging Puma's sportswear heritage with Vogue's fashion authority for a gym-to-street aesthetic.
ORIGIN
Germany
PRICE TIER
premium
SPECIALIZATION
WOMEN
The Puma x Vogue collaboration unites the German sportswear giant with the iconic fashion magazine, creating collections that sit at the intersection of sport and style. First launched in the summer of 2022, the partnership was conceived to blend Puma's athletic silhouettes with the timeless, editorial approach Vogue is known for. The collections feature apparel, accessories, and footwear, including new takes on Puma sneakers like the Fierce, Leadcat, and Suede.

The official announcement detailing the debut of the Puma x Vogue partnership, highlighting the blend of athletic silhouettes with the magazine's timeless style.

A fashion-focused review of the initial summer collection, examining the sporty-streetwear silhouettes and the integration of Vogue's serif wordmark with Puma's cat logo.

Coverage of the second drop in the partnership, which introduced winter-ready pieces like oversized puffers and new iterations of the Slipstream sneaker.

Vogue's own coverage of their second drop with Puma, describing the 'retro gymnasium-wear' aesthetic and highlighting key pieces like the corduroy puffer jacket.
While primarily about A$AP Rocky's creative direction for Puma, this recent interview contextualizes the brand's broader strategy of high-fashion cultural partnerships, similar to the Vogue collaboration.