pür

Since 2002, Pür has established itself as a trailblazer in clean beauty, creating mineral-based makeup and skincare that double as treatments. The brand's philosophy, "The Complexion Authority," is rooted in producing high-performance, multitasking products that simplify beauty routines while actively improving the skin's appearance. A core component of its formulas is the proprietary Ceretin Complex, which encapsulates retinol and ceramides to help renew the skin. Pür is committed to being 100% cruelty-free and has become a fully vegan brand, excluding common irritants like parabens, gluten, and talc from its formulations. In a significant stride for inclusivity, the brand launched its 4-in-1 Love Your Selfie Longwear Foundation & Concealer in 100 shades in 2019, a move that was spearheaded by a diverse internal team and championed by then-VP of Marketing, Tisha Thompson. This launch, along with influencer collaborations, has cemented Pür's position as a mainstream brand that bridges clean formulas with broad consumer appeal.