Italian sneaker brand with a 1970s-inspired style, known for its PETA-certified vegan and recycled materials.
ORIGIN
Italy
PRICE TIER
contemporary
Puraai is an Italian footwear brand founded in 2018 by two designers following an inspiring trip to Japan. The name itself is a blend of the Japanese words for “plastic” (Pura) and “love” (ai), reflecting the core mission to transform recycled materials into desirable fashion. The brand’s logo is derived from the Japanese symbol for recyclability, spotted by the founders on a plastic bottle in Tokyo. This moment solidified their commitment to creating a brand built exclusively on sustainable and cruelty-free principles.