New Zealand-based skincare brand offering luxurious, naturally derived body care for pregnancy and new mothers.
ORIGIN
New Zealand
PRICE TIER
premium
Founded by Lara Henderson in 2021 after her own search for high-quality pregnancy skincare yielded frustrating results, Pure Mama is a New Zealand-based brand dedicated to supporting women through pregnancy and early motherhood. Henderson, who was pregnant in 2018, identified a gap in the market for clean, effective, and thoughtfully designed products for modern mothers. The brand’s philosophy is to use high-performance, natural ingredients typically reserved for luxury facial care to nourish the body during its transformation. Core products like the best-selling Belly Oil, Magnesium Body Rub, and Bump Scrub are formulated with potent botanical blends including pomegranate seed, raspberry seed, and avocado oils.