pureology
California-born professional haircare brand known for its sulfate-free, 100% vegan formulas for color-treated hair.
ORIGIN
USA
PRICE TIER
premium
Pureology was founded in California in 2001 by salon industry pioneer Jim Markham, who identified a need for high-performance products designed specifically for color-treated hair. The brand launched with a powerful idea: to deliver superior color care without sacrificing purity. Pureology quickly distinguished itself by creating the first 100% vegan, ZeroSulfate® formulas, which cleanse gently without stripping hair color. Its exclusive AntiFade Complex®, infused with antioxidants and UVA/UVB sunscreens, became a signature element, promising to protect color vibrancy. The brand appeals to consumers seeking professional, salon-quality results with an eco-conscious mindset.
Featured Items
Strength Cure Blonde Purple Shampoo
$12.00$90.00
Style + Protect Refresh & Go Dry Shampoo
$13.00$34.00
Color Fanatic Heat Protectant & Love Luster Hair Perfume Set
$36.00
Mini Love Luster Peony & Vanilla Hair Perfume
$24.00
Strength Cure Dream Healer Serum for Damaged Hair
$48.00
Strength Cure Hair Gift Set for Damaged Hair
$90.00
Mini Hydrate Conditioner for Medium to Thick Hair
$12.00
Hydrate Shampoo For Dry Hair
$12.00$90.00
Strength Cure Blonde Purple Shampoo
$12.00$90.00
Style + Protect Refresh & Go Dry Shampoo
$13.00$34.00
Color Fanatic Heat Protectant & Love Luster Hair Perfume Set
$36.00
Mini Love Luster Peony & Vanilla Hair Perfume
$24.00
Strength Cure Dream Healer Serum for Damaged Hair
$48.00
Strength Cure Hair Gift Set for Damaged Hair
$90.00
Mini Hydrate Conditioner for Medium to Thick Hair
$12.00
Hydrate Shampoo For Dry Hair
$12.00$90.00