California-born professional haircare brand known for its sulfate-free, 100% vegan formulas for color-treated hair.
ORIGIN
USA
PRICE TIER
premium
Pureology was founded in California in 2001 by salon industry pioneer Jim Markham, who identified a need for high-performance products designed specifically for color-treated hair. The brand launched with a powerful idea: to deliver superior color care without sacrificing purity. Pureology quickly distinguished itself by creating the first 100% vegan, ZeroSulfate® formulas, which cleanse gently without stripping hair color. Its exclusive AntiFade Complex®, infused with antioxidants and UVA/UVB sunscreens, became a signature element, promising to protect color vibrancy. The brand appeals to consumers seeking professional, salon-quality results with an eco-conscious mindset.