purito
Korean skincare brand known for its gentle, nature-based formulas and commitment to sustainable, cruelty-free practices.
ORIGIN
South Korea
PRICE TIER
affordable
SPECIALIZATION
UNISEX
Founded in 2017, Purito Seoul is a Korean skincare brand born from a desire to create effective, clean, and affordable products. The founder's personal struggle with atopic dermatitis inspired a philosophy centered on transparency and gentle, nature-derived ingredients suitable for sensitive skin. The brand, whose name combines "purify" and the Korean word for "soil," emphasizes its connection to natural and safe components, avoiding harmful additives like parabens, sulfates, and artificial fragrances. Purito is well-regarded for its use of Centella Asiatica, a key ingredient in its popular 'Wonder Releaf' line, which is celebrated for its soothing and skin-barrier-strengthening properties.
Featured Items
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Interview with Purito on Transparency
In this interview, a representative from Purito discusses the brand's 2017 launch, its philosophy of offering affordable products with essential ingredients, and its focus on creating vegan-friendly, cruelty-free skincare for sensitive skin.
Brand Story
The official brand story from Purito Seoul, detailing the company's philosophy and core values. It explains how the name is derived from "purify" and the Chinese character for "Earth," reflecting its commitment to pure ingredients and connection to the planet.
High Nature of "Purito Seoul," a cosmetics brand aiming for vegan cosmetics, announced on the 16th t.. - MK
This article reports on Purito Seoul winning the 'Beautiful Seoul Award' for its 'Brand Mood Film' at the Seoul Video Advertising Festival 2024. The piece highlights how the ad campaign was praised for its beautiful visuals and for sensibly capturing major attractions in Seoul.
PURITO - Top Ten Important Things You Need To Know
This article provides a comprehensive overview of the Purito brand, covering its philosophy of transparency, its focus on clean and safe ingredients, its minimalistic and sustainable approach, and its popular Centella Asiatica-based products.