A Vancouver-born label known for its luxury streetwear denim with distinctive, distressed finishes and contemporary fits.
ORIGIN
Canada
PRICE TIER
contemporary
Founded in 2017 by industry veterans Luke Cosby and Rob Lo, Purple Brand emerged from a desire to make designer-quality denim more accessible. The Vancouver-founded, NYC-based label challenges the conventions of everyday denim by blending streetwear aesthetics with luxury craftsmanship. Purple Brand is recognized for its signature denim, which features a range of fits from skinny to flared, often detailed with unique distressing, paint splatters, and innovative washes. The brand was created to fill a gap between overpriced luxury jeans and basic, uninspired denim, offering intricate design and quality construction at a contemporary price point.