A Seoul-based luxury brand known for its playful, avant-garde style and deconstructed, gender-blurring silhouettes.
ORIGIN
South Korea
PRICE TIER
luxury
Founded in 2003 by former K-pop singer Park Seung-gun, pushBUTTON is a pioneering South Korean fashion label that channels a rebellious and playful spirit. The brand’s name, inspired by a lyric in Madonna’s song “Hollywood,” reflects its core design approach: a dynamic push-and-pull between opposing ideas like the masculine and feminine, the experimental and the wearable. Based in Seoul, pushBUTTON quickly became a cult favorite among celebrities and fashion insiders for its audacious yet sophisticated designs.