pushbutton
A Seoul-based luxury brand known for its playful, avant-garde style and deconstructed, gender-blurring silhouettes.
ORIGIN
South Korea
PRICE TIER
luxury
Founded in 2003 by former K-pop singer Park Seung-gun, pushBUTTON is a pioneering South Korean fashion label that channels a rebellious and playful spirit. The brand’s name, inspired by a lyric in Madonna’s song “Hollywood,” reflects its core design approach: a dynamic push-and-pull between opposing ideas like the masculine and feminine, the experimental and the wearable. Based in Seoul, pushBUTTON quickly became a cult favorite among celebrities and fashion insiders for its audacious yet sophisticated designs.
Featured Items
graphic-print long-sleeve T-shirt
$295.00
pocket detail skirt leggings
$314.00$625.00
pleated A-line shorts
$214.00$532.00
collar-detail strap-detail shirt
$378.00$753.00
necklace-print oversized T-shirt
$208.00$258.00
graphic-print polo shirt
$300.00$598.00
ruffle-trimmed T-shirt
$327.00
squared-neck puff-sleeve mini dress
$268.00$534.00
graphic-print long-sleeve T-shirt
$295.00
pocket detail skirt leggings
$314.00$625.00
pleated A-line shorts
$214.00$532.00
collar-detail strap-detail shirt
$378.00$753.00
necklace-print oversized T-shirt
$208.00$258.00
graphic-print polo shirt
$300.00$598.00
ruffle-trimmed T-shirt
$327.00
squared-neck puff-sleeve mini dress
$268.00$534.00