American character brand known for its adorable, internet-famous chubby tabby cat and kawaii-inspired lifestyle merchandise.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2010 in Illinois by Claire Belton and Andrew Duff, Pusheen began as a webcomic before exploding into a global character merchandise phenomenon. Inspired by Belton’s own childhood cat, the brand centers around a chubby, snack-loving gray tabby whose simple, kawaii-inspired design has made her an internet icon. Pusheen’s aesthetic relies on soft, rounded lines and playful food motifs, translating seamlessly from viral digital stickers into a vast physical product universe.