Canadian fashion house known for its minimalist aesthetic and luxury basics crafted from premium materials.
ORIGIN
Canada
PRICE TIER
premium
Founded in 1991 by Patrick Assaraf, PYA began as an importer of influential international brands to North America before evolving into a celebrated fashion house. The company is anchored by the Patrick Assaraf collection, a line of men's luxury essentials inspired by a simple, perfectly crafted t-shirt discovered in Italy. This ethos of “less is more” defines the brand’s approach, focusing on timeless, minimalist designs and impeccable quality. The collection centers on sophisticated basics, from t-shirts made of soft Peruvian Pima cotton to fine-gauge cashmere and merino wool knits sourced from prestigious Italian mills.