An original surf and snowboard brand known for its performance boardshorts and deep roots in global action sports culture.
ORIGIN
Australia
PRICE TIER
mid
Founded in Torquay, Australia, in 1969 by surfers Alan Green and John Law, Quiksilver emerged from a desire to create better, more functional boardshorts for the burgeoning surf scene. This initial innovation established the brand’s foundation in performance and authenticity, symbolized by its iconic logo of a wave cresting over a mountain, inspired by Hokusai’s “The Great Wave off Kanagawa.” The brand quickly became synonymous with the adventurous, irreverent spirit of board sports, expanding from surf into the global skate and snow communities. Its core offerings center on high-performance gear such as technical boardshorts, wetsuits, and snow jackets, complemented by a wide range of casual apparel including tees, hoodies, and flannel shirts that reflect a laid-back, outdoor lifestyle.