r13

Launched in 2009 by Chris Leba, a former senior vice president at Ralph Lauren, R13 is a New York-based brand that channels a rebellious American spirit through a luxury lens. Leba founded the label as a creative departure from mass-market constraints, focusing on authentic, punk, and grunge-inspired designs. The collections are defined by expertly distressed denim, deconstructed shirts, oversized silhouettes, and premium leather jackets. The brand's name itself is a nod to the historical Gadsden “Don’t Tread on Me” flag, reflecting its core identity rooted in defiance and counter-culture.

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