Chicago-based fashion house blending South Asian artisanal craftsmanship with modern design for contemporary occasion wear.
ORIGIN
USA
PRICE TIER
premium
Founded in 2018 by Shreya Patel, a fashion editor-turned-entrepreneur who pursued design at Parsons School of Design, RAAS is a Chicago-based brand that merges traditional South Asian aesthetics with a modern, global perspective. After relocating to the U.S., Patel launched the label to make high-quality, culturally rich fashion accessible, later joined by her daughter Axi in 2020. The brand is built on a foundation of social sustainability, operating its own production house to ensure ethical practices and fair wages for its artisans in India. This hands-on approach allows for meticulous quality control over its collections of lehengas, sarees, and gowns, which feature intricate hand-embroidery and luxurious fabrics.