An influencer-founded fashion and lifestyle brand known for its romantic, feminine, and timeless designs.
ORIGIN
USA
PRICE TIER
contemporary
Rachel Parcell began as a personal lifestyle blog called Pink Peonies in 2010, where founder Rachel Parcell documented her life as a newlywed in Utah. As her following grew, readers became increasingly interested in her personal style, leading her to launch her namesake fashion brand in 2016. The brand is built on a foundation of feminine, romantic, and timeless aesthetics, aiming to “elevate the everyday” with its collections. The core of the brand is its dresses, which often feature classic silhouettes, florals, and lace, but it has expanded to include home decor and 'mommy and me' collections.