American womenswear known for its vibrant, feminine designs and inclusive sizing for contemporary work-to-weekend style.
ORIGIN
USA
PRICE TIER
contemporary
Launched in 2009 as the accessible diffusion line from designer Rachel Roy, RACHEL Rachel Roy offers contemporary womenswear with a focus on colorful, versatile pieces. The brand emerged from Roy's main designer collection (founded in 2004) and established itself as a mainstay in department stores like Macy's. Drawing from the founder’s background as a former creative director at Rocawear and her multicultural Dutch and Indian heritage, the collections feature bold prints and feminine silhouettes designed to transition from the office to after-hours. The brand is recognized for its commitment to size inclusivity, launching a "Curvy" collection that mirrors its main line's styles for sizes 14-24.