Italian luxury house known for its minimalist, intellectual design and pioneering use of nylon.
ORIGIN
Italy
PRICE TIER
luxury
Founded in 1913 by Mario Prada in Milan, Prada began as a luxury leather goods shop before Miuccia Prada, Mario's granddaughter, transformed it into a global fashion powerhouse in the 1970s. Under her creative direction, the brand became renowned for its minimalist, intellectual aesthetic that often challenges conventional ideas of beauty, famously described as "ugly chic." A pivotal moment was the introduction of the durable and utilitarian nylon backpack in the 1980s, which subverted luxury norms and became an iconic symbol of the brand's innovative spirit. Prada's influence was cemented in popular culture with the film "The Devil Wears Prada," which underscored its status as a symbol of high fashion.