A fifteen-year collaboration merging Fred Perry's British heritage with Raf Simons's distinctive focus on youth subculture and modern design.
ORIGIN
United Kingdom
PRICE TIER
contemporary
Launched in 2008, the Raf Simons x Fred Perry collaboration was a long-standing partnership between the iconic British sportswear brand and the influential Belgian designer. For fifteen years, until its conclusion in 2023, the collection served as a canvas for Simons to explore his fascination with British youth movements and musical subcultures. The collaboration reinterpreted Fred Perry’s most classic silhouettes, like the piqué polo shirt and Harrington jacket, through Simons’s subversive and deconstructionist design approach. Each collection drew inspiration from specific cultural moments, from Northern Soul and punk to the post-punk iconography of bands like Joy Division and New Order.