raf simons x fred perry
A fifteen-year collaboration merging Fred Perry's British heritage with Raf Simons's distinctive focus on youth subculture and modern design.
ORIGIN
United Kingdom
PRICE TIER
contemporary
SPECIALIZATION
MEN
Launched in 2008, the Raf Simons x Fred Perry collaboration was a long-standing partnership between the iconic British sportswear brand and the influential Belgian designer. For fifteen years, until its conclusion in 2023, the collection served as a canvas for Simons to explore his fascination with British youth movements and musical subcultures. The collaboration reinterpreted Fred Perry’s most classic silhouettes, like the piqué polo shirt and Harrington jacket, through Simons’s subversive and deconstructionist design approach. Each collection drew inspiration from specific cultural moments, from Northern Soul and punk to the post-punk iconography of bands like Joy Division and New Order.
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Fred Perry x Raf Simons’ Final Collection Imbues the Community Spirit of UK Counterculture
This article covers the final collection from the 15-year partnership, focusing on its homage to the countercultures of the late ‘80s and early ‘90s and the community expression found in fashion and music.
The New Raf Simons x Fred Perry Collection Is an Ode to British Punk Culture
Focusing on the first part of the final collection, this piece explores the collaboration's inspiration from British punk, club culture, and industrial record cover art from the late '70s.
Fred Perry x Raf Simons
This article provides an overview of the collaboration's ethos, detailing how Raf Simons' rebellious youth culture focus merges with Fred Perry's heritage, specifically highlighting the collection inspired by the '100 Club Stories' book.