American knitwear brand known for its signature Aqua Cotton and classic, comfort-driven cashmere staples.
ORIGIN
United States
PRICE TIER
premium
Founded in the early 1980s by the late Raphael “Raffi” Shaya—a former necktie salesman who built a knitwear empire—Raffi is a New York-based brand specializing in luxury comfort staples. Shaya, often referred to in the menswear industry as the “King of Cashmere,” built the family-run label on a foundation of positive energy and uncompromising material quality. Today, the brand is operated by his wife and daughters, maintaining its focus on timeless, easy-to-wear silhouettes that prioritize tactile luxury.