raffi

Founded in the early 1980s by the late Raphael “Raffi” Shaya—a former necktie salesman who built a knitwear empire—Raffi is a New York-based brand specializing in luxury comfort staples. Shaya, often referred to in the menswear industry as the “King of Cashmere,” built the family-run label on a foundation of positive energy and uncompromising material quality. Today, the brand is operated by his wife and daughters, maintaining its focus on timeless, easy-to-wear silhouettes that prioritize tactile luxury.

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