rails

Launched in 2008 by Los Angeles native Jeff Abrams, Rails has evolved from a single hat into a global lifestyle brand celebrated for its fusion of West Coast ease and European refinement. With no formal fashion training, Abrams started the brand with a vision to create timeless wardrobe essentials, beginning his journey by personally selling his initial designs to local boutiques. The brand’s breakthrough came from its innovative approach to fabric, developing a unique rayon and Tencel blend with a cashmere-like feel that redefined the classic button-down shirt. This focus on luxurious, soft-to-the-touch materials became Rails’ signature and remains a cornerstone of its design process.

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