rainbow loom

Founded in 2011 by Cheong Choon Ng, a former crash-test engineer who wanted to join his daughters in making rubber-band bracelets, Rainbow Loom transformed a simple concept into a global crafting phenomenon. Based in Michigan, the brand introduced a plastic pegboard loom that allows users to weave colorful rubber bands into intricate bracelets, charms, and figures. The core product line includes the original Rainbow Loom, Monster Tail, and various themed band collections, all designed to promote fine motor skills and creative expression.

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