Iconic American lifestyle brand known for its preppy, aspirational style and signature Polo player logo.
ORIGIN
USA
PRICE TIER
luxury
Founded in New York City in 1967 by Ralph Lauren, who began his career designing men's ties, the brand has become a global symbol of an aspirational American lifestyle. Lauren, with no formal design training, built an empire by creating not just clothes, but entire worlds that evoke the refined style of East Coast elites, the rustic beauty of the American West, and the glamour of Hollywood. The brand's signature piece, the cotton mesh Polo shirt introduced in 1972, transcended its sportswear origins to become a pillar of the preppy look, cementing the Polo player logo as a globally recognized emblem.