American cosmetics brand founded by Selena Gomez, known for its inclusive, easy-to-use makeup and commitment to mental health.
ORIGIN
USA
PRICE TIER
contemporary
Launched in 2020 by actress and singer Selena Gomez, Rare Beauty is an American cosmetics company built on the principle of celebrating individuality and challenging unrealistic standards of perfection. Gomez, who has been open about her own health struggles, envisioned a brand that was more than just makeup, aiming to create a supportive community and foster conversations around self-acceptance and mental health. This mission is central to the brand's identity, with 1% of all sales donated to the Rare Impact Fund, which supports mental health services in underserved communities.