rare beauty
Selena Gomez's mission-driven beauty brand known for its inclusive, easy-to-use makeup and mental health advocacy.
ORIGIN
United States
PRICE TIER
premium
Launched in 2020 by founder Selena Gomez, Rare Beauty was created to challenge unrealistic standards of perfection in the beauty industry. Rooted in a message of self-acceptance and individuality, the American brand offers makeup designed to feel good in without hiding what makes a person unique. Its product lineup, which includes the viral Soft Pinch Liquid Blush and an expansive 48-shade foundation range, is known for its airy, breathable formulas that are easy to apply and build. The brand's packaging is also thoughtfully designed with accessibility in mind, featuring ergonomic shapes for ease of use.
Featured Items
Rare Eau de Parfum Vanilla and Caramel Travel Spray
$30.00
Mini Find Comfort Niacinamide Hydrating Body Lotion
$17.00
Fresh Bergamot Rare Fragrance Layering Balm
$19.00
Mini Positive Light Liquid Luminizer
$18.00
Find Comfort Body & Hair Fragrance Mist with Niacinamide
$28.00
Perfect Strokes Longwear & Waterproof Gel Eyeliner
$21.00
Soft Pinch Liquid Contour
$30.00
Find Comfort Niacinamide Hydrating Body Lotion
$3.00$28.00
Rare Eau de Parfum Vanilla and Caramel Travel Spray
$30.00
Mini Find Comfort Niacinamide Hydrating Body Lotion
$17.00
Fresh Bergamot Rare Fragrance Layering Balm
$19.00
Mini Positive Light Liquid Luminizer
$18.00
Find Comfort Body & Hair Fragrance Mist with Niacinamide
$28.00
Perfect Strokes Longwear & Waterproof Gel Eyeliner
$21.00
Soft Pinch Liquid Contour
$30.00
Find Comfort Niacinamide Hydrating Body Lotion
$3.00$28.00