Indian beverage brand known for its affordable soft drink concentrates and nostalgic cultural presence.
ORIGIN
India
PRICE TIER
affordable
Founded in 1976 in Ahmedabad, India, by Areez Pirojshaw Khambatta, Rasna is an iconic Indian beverage brand that revolutionized the soft drink concentrate market. Positioned as an affordable alternative to carbonated soft drinks, Rasna allowed middle-class families to prepare large quantities of fruit-flavored beverages at home. The brand achieved widespread cultural resonance in the 1980s and 1990s with its memorable "I Love You, Rasna" advertising campaigns, becoming a staple at children's birthday parties and family gatherings.