California-based indie label known for its ethically made, small-batch cotton basics and ballet-inspired everyday apparel.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2018 by Alexa Coughlin in Ventura, California, Rat Boi began as a handmade scrunchie project before evolving into a full-fledged slow fashion label. Rooted in a commitment to ethical production and community-driven growth, the brand focuses on high-quality, small-batch basics and cotton underwear sets designed for longevity. Coughlin, who initially sewed every piece herself in her garage, built the brand on the ethos of "making less, making better."