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rat boi

California-based indie label known for its ethically made, small-batch cotton basics and ballet-inspired everyday apparel.

ORIGIN

United States

PRICE TIER

contemporary

Founded in 2018 by Alexa Coughlin in Ventura, California, Rat Boi began as a handmade scrunchie project before evolving into a full-fledged slow fashion label. Rooted in a commitment to ethical production and community-driven growth, the brand focuses on high-quality, small-batch basics and cotton underwear sets designed for longevity. Coughlin, who initially sewed every piece herself in her garage, built the brand on the ethos of "making less, making better."

Featured Items

BOATNECK DRESS IN DOMINO DOT

BOATNECK DRESS IN DOMINO DOT

$98.00

SKATE LONG SLEEVE IN ECRU STRIPE

SKATE LONG SLEEVE IN ECRU STRIPE

$59.00$98.00

3/4 Sleeve Top

3/4 Sleeve Top

$42.00$68.00

DREAM JOGGER IN MOCHA PINSTRIPE

DREAM JOGGER IN MOCHA PINSTRIPE

$118.00$168.00

Low Rise Underwear

Low Rise Underwear

$22.00$34.00

HIGH RISE UNDERWEAR IN SEA

HIGH RISE UNDERWEAR IN SEA

$15.00$36.00

EASY BLOOMER SHORT IN PEONY STRIPE

EASY BLOOMER SHORT IN PEONY STRIPE

$64.00$92.00

SUPPORT COTTON BRA IN BABY PINK

SUPPORT COTTON BRA IN BABY PINK

$48.00