French heritage retailer and private label offering premium, Italian-made men's wardrobe staples.
ORIGIN
France
PRICE TIER
premium
Rayne 1896 is the private label of Rayne Boutique, a historic French family business that has evolved from a traditional tailor into a premier destination for high-end streetwear and contemporary fashion. Founded in 1896 in Cavaillon, France, the retailer originally specialized in workwear and bespoke tailoring before pivoting to curate top-tier designers like AMI Paris, Maison Margiela, and Stone Island. Leveraging over a century of textile expertise, the house launched its own eponymous collection, Rayne 1896, to offer elevated essentials that complement its multi-brand inventory.