rbow

Founded in 2020 in Seoul by former contemporary gallery director So Hyung Kim, RboW bridges the gap between fine art and everyday beauty. Rooted in the belief that scent should be treated as an everyday art object, the brand approaches its product development with a curatorial eye. RboW’s core offerings include elegantly scented body care, hand creams, and perfumes, formulated in partnership with renowned French fragrance houses like Symrise and Firmenich. The brand’s signature aesthetic relies on minimalist, canvas-like packaging often adorned with abstract drawings or created in collaboration with contemporary artists such as Eddie Kang.

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