rbrsl rubber soul

Founded in Italy in 2011, RBRSL (formerly Rubber Soul) is a footwear company born from a desire to challenge consumer culture with durable, lasting design. The brand's identity is rooted in the innovative use of rubber, which is hand-applied and fused with leather uppers to create a distinctive, transparent shell. This artisanal process, combined with a philosophy of \"no age, no gender, no time, no space,\" results in hybrid footwear with a refined yet rebellious street-style approach. Art director and designer Valentina Curzi guides the brand's creative vision, which explores upcycling and sustainable materials.\n\nRBRSL's collections are an eclectic mix of classic forms and avant-garde innovation. Signature details include lug soles created from patented molds, double strings, and unique capsules, such as transparent soles filled with chamomile seeds and lavender. The brand is also known for silhouettes that transform, like a mid-top that converts to a low-top via a zipper. With a core palette of black and white, the collections often feature symbolic color additions, reflecting a conceptual and artistic direction. RBRSL has gained recognition through features in publications like Highsnobiety and pop-up stores in high-end department stores such as Rinascente in Milan.