rebel8

Founded in 2003 in San Francisco by Joshy D. and legendary tattoo artist Mike Giant, REBEL8 is a streetwear brand deeply rooted in skateboard, graffiti, and tattoo culture. Starting with just $500 and a batch of screen-printed tees sold out of a messenger bag, the brand was built on a punk DIY ethos and a commitment to authentic subcultures. Mike Giant’s original, hand-illustrated artwork—free of computer manipulation—became the defining visual signature of the brand, translating vintage tattoo flash and West Coast graffiti into wearable art.

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