Indian beauty brand known for its affordable luxury makeup and high-quality, tech-infused cosmetic formulations.
ORIGIN
India
PRICE TIER
affordable
Founded in 2018 in Ludhiana, India, by Dheeraj Bansal and Rahul Sachdeva, Recode Studios emerged from a desire to bring international-standard cosmetics to the domestic market at accessible price points. Bansal, a former bicycle manufacturer, partnered with Sachdeva, a seasoned cosmetics expert, to build a brand rooted in affordable luxury. Recode offers a comprehensive range of makeup, skincare, and personal care products, characterized by high-quality formulations and tech-infused beauty solutions. The brand's signature offerings include long-lasting matte foundations, smudge-proof kajals, and innovative bi-phase setting sprays, catering to a diverse audience seeking reliable and vibrant cosmetics.