redemption

Founded in 2013 by Gabriele “Bebe” Moratti, Redemption is an Italian luxury brand that merges a rebellious, rock-star attitude with sophisticated craftsmanship. The brand’s identity is deeply connected to its founder's personal journey and its origins, having been started with friends from the San Patrignano community. This ethos is embedded in its name and its core mission: to give back 50% of its profits to charitable organizations, supporting causes from medical research to social equity. The collections, all produced in Italy, are defined by sharp tailoring, glamorous eveningwear, and an edgy sensibility, dressing a woman Moratti describes as having a “rock-star attitude” who isn’t afraid to stand for nonconformist ideas.

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