A premium footwear line reimagining Reebok's archival designs with elevated materials and an experimental, fashion-forward approach.
ORIGIN
USA
PRICE TIER
premium
Reebok LTD (Learn. Test. Design.) is the premium, fashion-focused expression of the iconic sportswear brand, launched in 2023. Guided by the New Guards Group, the entity behind several luxury streetwear labels, the line reinterprets Reebok’s extensive archive for a contemporary audience. It elevates classic silhouettes like the Club C and Classic Leather, alongside reviving deeper archival models, through a lens of refined design and superior materials, often referencing Italian craftsmanship. The collection moves beyond pure athletic function, positioning itself at the intersection of heritage sportswear and modern luxury.