A UK-based beauty brand known for its minimalist aesthetic and viral, easy-to-use makeup essentials.
ORIGIN
United Kingdom
PRICE TIER
premium
Launched in 2020 by influencer Jess Hunt and entrepreneur Jenna Meek, Refy is a London-based beauty brand built on a philosophy of simplifying makeup. The brand emerged from Hunt's own multi-product brow routine, leading to the creation of its first and most iconic product, the Brow Sculpt. This initial release set the tone for a curated collection of essentials designed to enhance natural features rather than conceal them. Refy champions a 'less is more' approach, with a focus on innovative, multi-functional products like its cream bronzers, lip glosses, and a unique primer featuring a roller applicator.